Adobo Magazine
Mar 24, 2010

Manuel Quiogue heads GroupM Philippines as managing partner

MANILA - Less than three months after retiring as president and COO of GMA Marketing, Manuel P. Quiogue (Meckoy) has joined GroupM Philippines as managing partner of WPP media agencies including Maxus, MediaCom, MEC and Mindshare.

Manuel P. Quiogue managing partner GroupM
Manuel P. Quiogue managing partner GroupM
He was initially rumored to be the next managing director of Mindshare. Quiogue will report to GroupM Philippines CEO Mitos Borromeo.

On the appointment, Borromeo said, "I am very happy and honored to announce that Meckoy Quiogue has agreed to work with GroupM. Meckoy is on a consultancy contract as managing partner, reporting to me. But the more correct term is 'working' with me."

She added, "We will look at opportunities to grow all our agencies. We will, of course, work with each of our agency heads to achieve this. Meckoy will be in a GroupM role to allow him the freedom to work with any one of our agencies (Maxus, MEC, Mediacom, Mindshare)."

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In January this year, Lizelle Maralag, managing director of Starcom MediaVest Group in the Philippines, took over Quiogue's role at GMA Marketing following his retirement. 

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