Media News
Campaign Asia-Pacific
Nov 16, 2010

Maxus Singapore picks up US$4.6m Lion Corporation business

SINGAPORE - Maxus Communications Singapore has confirmed that it is now handling the media planning and buying for Lion Corporation Singapore.

Lion Corporation's brands include Mama Lemon, Top, Essence, Shokubutsu, Kirei Kirei, Kodomo and Systema.
Lion Corporation's brands include Mama Lemon, Top, Essence, Shokubutsu, Kirei Kirei, Kodomo and Systema.

The Japanese personal care company’s media business, worth in the region of S$6 million (US$4.6 million), was previously with local shop O2 Advertising.

Group M network agency Maxus has been handling Lion Corporation’s media account since 1 November.

Lion Corporation Singapore is a wholly owned subsidiary of Lion Corporation Japan. Since its inception in 1982, Lion Singapore has marketed a wide range of successful brands and products such as Mama Lemon, Top, Essence, Shokubutsu, Kirei Kirei, Kodomo and Systema.

Source:
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