The business will be handled out of the agency's Kolkata office.
Ajit Varghese, MD, Maxus India said: "This is a big win for our Kolkata office. We're happy to have been entrusted with the planning duties on the basis of our sound credentials. We will work closely with McNroe's internal team, which handles the media buying, and Future Brands, which acts as consultants for McNroe's brands."