Benjamin Li
Nov 22, 2010

Mazda picks WE Marketing Group as creative AOR for market expansion

HONG KONG - WE Marketing Group has sealed the creative retainer account contract for Mazda in Hong Kong after an earlier agency pitch.

Mazda
Mazda

JWT's Contract Advertising was the incumbent agency for the client.

WE Marketing Group is charged with revitalising the Mazda brand and taking it to the next level. Mazda opened a new showroom in Shatin in this month, in addition to its showroom on Hong Kong island and in Kowloon.

The agency is now working on a thematic campaign for the new showroom launch and new model to be launch during the Christmas period.

This win is on the back of the agency's extensive creative advertising experience for car brands in Hong Kong and China, having worked with Audi, Bentley and Roewe. It is currently also doing some strategic work for Mercedes-Benz.

WE Marketing Group won Joyland Theme Park and ChinaHR's creative account in past few months.

Source:
Campaign China

Related Articles

Just Published

5 hours ago

Samsung Ads expands partnership with Magnite to ...

Magnite will facilitate access to Samsung Ads programmatic inventory across markets including Singapore, the Philippines and Thailand.

5 hours ago

Porsche deletes post on Threads that said ‘9.11 is ...

Some social media managers are defending Porsche’s post, saying it clearly did not allude to the 9/11 attack on the United States.

12 hours ago

New awards initiative from Defender supports ...

The award covers seven countries including Australia and Japan.

12 hours ago

How have the US tariffs impacted the 'big six' ...

Campaign analyses the networks’ performance since the announcement of tariffs at the start of 2025.