Benjamin Li
Nov 22, 2010

Mazda picks WE Marketing Group as creative AOR for market expansion

HONG KONG - WE Marketing Group has sealed the creative retainer account contract for Mazda in Hong Kong after an earlier agency pitch.

Mazda
Mazda

JWT's Contract Advertising was the incumbent agency for the client.

WE Marketing Group is charged with revitalising the Mazda brand and taking it to the next level. Mazda opened a new showroom in Shatin in this month, in addition to its showroom on Hong Kong island and in Kowloon.

The agency is now working on a thematic campaign for the new showroom launch and new model to be launch during the Christmas period.

This win is on the back of the agency's extensive creative advertising experience for car brands in Hong Kong and China, having worked with Audi, Bentley and Roewe. It is currently also doing some strategic work for Mercedes-Benz.

WE Marketing Group won Joyland Theme Park and ChinaHR's creative account in past few months.

Source:
Campaign China

Related Articles

Just Published

2 days ago

40 Under 40 2024: Hajar Yusof, Naga DDB Tribal

Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.

2 days ago

Moo Deng says hands off unless you’ve washed up

Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.

2 days ago

The CMO's MO: Hyatt's APAC marketer on the power of ...

"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.

2 days ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.