Benjamin Li
Nov 22, 2010

Mazda picks WE Marketing Group as creative AOR for market expansion

HONG KONG - WE Marketing Group has sealed the creative retainer account contract for Mazda in Hong Kong after an earlier agency pitch.

Mazda
Mazda

JWT's Contract Advertising was the incumbent agency for the client.

WE Marketing Group is charged with revitalising the Mazda brand and taking it to the next level. Mazda opened a new showroom in Shatin in this month, in addition to its showroom on Hong Kong island and in Kowloon.

The agency is now working on a thematic campaign for the new showroom launch and new model to be launch during the Christmas period.

This win is on the back of the agency's extensive creative advertising experience for car brands in Hong Kong and China, having worked with Audi, Bentley and Roewe. It is currently also doing some strategic work for Mercedes-Benz.

WE Marketing Group won Joyland Theme Park and ChinaHR's creative account in past few months.

Source:
Campaign China

Related Articles

Just Published

5 hours ago

Dentsu's production arm Tag launches craft agency

The new production agency will work closely with creative teams.

5 hours ago

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

13 hours ago

40 Under 40 2024: Fabian Tan, Junk

Tan has transformed JUNK from an editorial desk into a thriving cultural consultancy, all while driving growth and championing inclusivity with lasting impact.

13 hours ago

Is brand sponsorship enough for Asian sports?

As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.