Staff Reporters
Aug 18, 2009

McCann Erickson, ZenithOptimedia and Weber Shandwick scoop Shanghai Expo duties

SHANGHAI - McCann Erickson and ZenithOptimedia have been appointed by Shanghai General Motors (Shanghai GM) to handle a campaign promoting the 2010 Shanghai World Expo. Separately, Weber Shandwick has picked up a PR brief from General Motors (GM) to handle PR around the brand's Pavilion at the event.

McCann Erickson, ZenithOptimedia and Weber Shandwick scoop Shanghai Expo duties
GM is the official automotive sponsor of the event along with its joint venture partner Shanghai Automotive Industry Corporation (SAIC), which owns a 50 per cent stake in Shanghai GM. The SAIC-GM Pavilion is said to be one of the more prominent pavilions at the 2010 Expo, which has the tagline ‘Better city, better life’

McCann Erickson Shanghai won the Shanghai GM business, which includes all advertising, marketing, digital, TV and event management, without a pitch. The campaign will drive people to the Expo. A source close to the win said Shanghai GM’s creative plan for the campaign had not yet been approved. ZenithOptimedia Shanghai will handle media.

Weber Shandwick Shanghai, which is the global PR agency for GM, will be its official public relations counsel for the Expo, including its Pavilion.

The Shanghai 2010 World Expo marks GM’s first world exposition sponsorship outside the US. 

“The World Expo 2010 Shanghai will provide an unparalleled platform for GM to showcase its future advanced technology solutions to its largest growing market - China,” said Weber Shandwick Shanghai MD Darren Burns. “The Expo will be a great opportunity for consumers to experience the new GM, whether through its online website or offline Expo activities.”
Source:
Campaign China

Related Articles

Just Published

14 hours ago

Yannick Bolloré: ‘AI is a powerful creative partner’

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Havas' chief executive and chairman, Yannick Bolloré.

17 hours ago

Hilton readies ‘connected story’ in latest Asia ...

Amid Hilton's ambitious growth plans and a fresh campaign with Bollywood star Deepika Padukone, Campaign sits down with Hilton’s VP of marketing and loyalty to chat about the challenges of marketing a myriad of hotel brands to Asia's diverse audiences.

17 hours ago

2025 Cannes Contenders: Angie Tijam-Tohid's top bets

Havas Ortega Group's executive creative director handpicks work with meaningful social impact that could win a Lion next week at Cannes.