SHANGHAI - Swiss watch manufacturer Oris has appointed MEC China to handle its media business.
The 12-month contract, effective from January 2011, sees MEC take over all media planning and buying duties for the Oris brand in China.
Founded in 1904, Oris is a Swiss luxury watch brand well known for producing purely mechanical watches.
Michelle Ko, president of MEC China, said, "We are delighted to begin a new relationship with a great global brand and we are looking forward to bring to the market some of the innovative ideas we presented at the pitch."
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
A new index from Peking University with support from Alibaba’s Taobao and Tmall Group reveals how China’s savvier shoppers are reshaping the rules—and how agile brands are winning with performance, precision, and niche positioning.
Dentsu Media navigated a turbulent 2024, marked by financial pressures, leadership instability, and structural reorganisation, even as it pushed forward with AI investments and selective market successes.
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
The tech giant unveiled a series of updates to Google Ads, analytics and search, including launching agentic AI tools.
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px).png&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px)+(1).png&h=334&w=500&q=100&v=20250320&c=1)
