SHANGHAI - Swiss watch manufacturer Oris has appointed MEC China to handle its media business.
The 12-month contract, effective from January 2011, sees MEC take over all media planning and buying duties for the Oris brand in China.
Founded in 1904, Oris is a Swiss luxury watch brand well known for producing purely mechanical watches.
Michelle Ko, president of MEC China, said, "We are delighted to begin a new relationship with a great global brand and we are looking forward to bring to the market some of the innovative ideas we presented at the pitch."
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.
Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. Chen-Head’s appointment is effective March 2025.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
MCG Talent unveils its salary benchmarks for industry roles in Hong Kong and Singapore, with junior talent equipped with AI expertise expected to be given more opportunities this year.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
