SHANGHAI - Swiss watch manufacturer Oris has appointed MEC China to handle its media business.
The 12-month contract, effective from January 2011, sees MEC take over all media planning and buying duties for the Oris brand in China.
Founded in 1904, Oris is a Swiss luxury watch brand well known for producing purely mechanical watches.
Michelle Ko, president of MEC China, said, "We are delighted to begin a new relationship with a great global brand and we are looking forward to bring to the market some of the innovative ideas we presented at the pitch."
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.
AI is rapidly changing search, with implications for media, agencies and brands. Here’s how firms are changing strategy from search engine optimization to generative engine optimization.
Jack Thorne, co-writer of Netflix drama Adolescence, has become a prominent campaigner on the dangers posed to children via social media – showing how screenwriters can take a starring role in public affairs.
Group has shifted towards non-advertising specialisms.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
