SINGAPORE – Health and skincare brand The Mentholatum Company has appointed digital marketing agency PurpleClick Media to handle its local SEM strategy.
The Mentholatum Company’s portfolio includes brands such as DeepHeat and Mentholatum Cold Relief.
PurpleClick Media will be responsible for increasing the company's online presence in Singapore and creating awareness for its Hada Labo brand.
Stanley Tay, managing director of PurpleClick Media, said, “We are looking forward to a long-term working relationship and will definitely further explore more opportunities with them.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
+(900+x+600+px).png&h=268&w=401&q=100&v=20250320&c=1)
The business was won from Havas after a competitive pitch.
The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
+(900+x+600+px).jpg&h=268&w=401&q=100&v=20250320&c=1)
Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP Media banner.
A storied legacy weighed down by churn, uneven creative output, and account losses. As organisational change looms, DDB must reignite its creative firepower or risk fading behind siblings TBWA and BBDO.
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
