Mentos’ new ‘Love story’ ad ends with an unexpected twist

Crafted by BBH China, the ad features the new Mentos variant Pure Fresh Dual Layer Chewing Gum.

True to its light-hearted and unconventional take on life, the Mentos campaign tells a short love story of a couple in a long-distance relationship, and how one of them finds a way to literally send a sample of his breath - with the help of Mentos.

The story ends with a quirky twist that is both humorous and memorable while demonstrating the very strong and fresh effects of Mentos.

The 'Love story' campaign includes a TVC and four print advertisements and will roll out across China over the next few weeks.

"When our task was to launch a new Mentos chewing gum in the market, our first thought was that we want our consumers to be thoroughly surprised when watching what starts out to be a rather conventional story," said Johnny Tan, CD at BBH China. "Girl misses boy. Boy sends girl a sample of his breath in a bottle. What could possibly happen next?"

The films are directed by five-time Most Awarded Director in the World by Gunn Report, Thanonchai Sornsriwichai.

Mentos is one of five Perfetti Van Melle brands that BBH works with globally. The BBH network currently also handles Alpenliebe (China), Chupa Chups (Global), and Frisk and Vigorsol (Europe) accounts.

Credits

Creative agency BBH China
Client company Perfetti Van Melle
Executive CD Johnny Tan
Creative director Yinbo Ma
Creative team Leo Zhang, Jeffrey Sun
Producers Krystie Koh, Bettina Feng
Account management Stephanie Yip, Fiona Buddery
Strategic planner Ed Tsue, Matt Hoban

Production Partners

Director Thanonchai Sornsriwichai
Producers Melvin Wong, Janyaluck Khamdaeng & Duangporn Worajit
Production company Phenomena Co. Ltd
Post production Digital Magic, Oriental Post and Cine Digital Sound Studio
Photographer Surat Jariyawatanawijit
Producer Rossen Krause
Production company Chamni's Eye Co. Ltd
Retouching company Amoeba Digital Imaging