To promote its 225 retail outlets across Australia, New Zealand, Chicago and Canada, Australia-based MHJ, in partnership with creative agency McCann Worldgroup Sydney, is launching a competition on My22ct.com in search of the 'World's best couple'.
Starting 19 October and spanning over the next five weeks, participants will be asked to log into the website and complete a series of challenges. There will be three challenges each week which get progressively more difficult.
The final judging panel includes brand owner Michael Hill, Kathryn Eisman and Candice Bushnell – the author and columnist who rose to fame following the hit TV series Sex and the City.
Chris Mort, CEO of McCann Worldgroup Sydney, said, “The creation, design and development of this promotion has never been done on this scale in Australia and demonstrates great courage and creativity from both agency and client – I only wish I was allowed to enter.”
Credits:
Project Search for the world’s best couple
Client Michael Hill Jeweller
Creative agency McCann Worldgroup Sydney
Creative director Vince McSweeney
Content Sean Masters, Brendan Willenberg
Content strategy Annik Skelton
Designers Nathan Lyttleton, Dave Snelgrove
UX architects Marie, Claire Jenkins
Creative technologist Kynan Hughes
Exposure Online
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