Staff Reporters
Aug 23, 2012

Mickey Zhang becomes head of GroupM Search, replacing Sara Ye

SHANGHAI - GroupM China appoints Mickey Zhang as head of search, to replace Sara Ye who has resigned.

Mickey Zhang
Mickey Zhang

Zhang (pictured) brings to GroupM extensive experience and knowledge in digital advertising and search-engine marketing. Prior to joining GroupM, she was vice president, marketing and sales of LvPing.com. She has also worked in senior roles at Baidu, Google and eBay China.

Zhang will be based in Shanghai and take the lead to drive and explore innovative search-based marketing solutions across all platforms for GroupM China. She reports to Tony Chen, president, GroupM Interaction, China. 

Ye was promoted from head of search to managing director of Search/Digital Lab last September.

Source:
Campaign China

Related Articles

Just Published

1 day ago

AI, copyright, and creativity: The fine line ...

With tech giants lobbying for AI training on copyrighted material and artists filing lawsuits to protect their work, adland faces the challenge of integrating AI while respecting copyright, originality, and the livelihoods of creators.

1 day ago

Women to Watch 2024: Vivian Liu, DeVries Global

A PR veteran, Liu empowers the next generation in Taiwan by promoting fairness, authenticity, and industry excellence.

1 day ago

A new campaign gives dignity to Vietnam's unsung heroes

This Labour Day, a powerful tribute by creative agency The Friday urges us to see the workers we pass by without a second thought. But does recognition go far enough?

1 day ago

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.