Magz Osborne
Nov 18, 2010

Microsoft Advertising elevates Richard Dunmall to global role

HONG KONG - Microsoft Advertising’s Hong Kong based vice-president for Greater Asia Pacific and the Americas Richard Dunmall will relocate to New York for his promotion to the newly-created role of vice president for global agencies and accounts.

Microsoft's Richard Dunmall
Microsoft's Richard Dunmall

Although based out of Hong Kong, Dunmall’s time was already split between Asia-Pacific and the Americas. His new role will see him leverage his wealth of experience in Asia as he assumes overall responsibility for driving revenue with the largest advertisers and key advertising agencies globally.

Dunmall will report directly to Microsoft Advertising’s global corporate vice-president, Carolyn Everson.

Prior to this new global role, Dunmall was responsible for all advertising revenues generated across Microsoft Advertising’s entire portfolio of products and experiences across the Greater Asia Pacific region and the Americas. 

Everson said that Dunmall was the natural choice for this role, bringing to the global team his extensive knowledge and expertise of both the world’s mature and emerging markets.

According to an industry source, this promotion is the result of Microsoft Advertising’s efforts to retain Dunmall, whose name had been linked to the search for an Asia-Pacific CEO at Mediabrands.

Source:
Campaign Asia

Related Articles

Just Published

44 minutes ago

Meta introduces ads on Threads

The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun testing ads in the US and Japan.

14 hours ago

Fuji TV leaders resign amid sexual misconduct case

Fuji TV chairman and president resign following reports of a sexual assault incident involving ex-TV star Masahiro Nakai, sparking an advertiser exodus and government backlash.

20 hours ago

The advertising dilemma in a post-fact world

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?

20 hours ago

To snake or not to snake? Luxury brands face conundrum

For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid an overdose of serpentine motifs.