Mindshare Singapore appoints planning director

Reporting to director Renee Tan, Campbell will bring global perspectives and practices when managing large international clients. He will start with a focus on HSBC.

“James brings extensive media experience to Mindshare Singapore and will help define strategy and bring original thinking,” said Leela Nair, managing Director at Mindshare Singapore.

With more than 10 years experience, Campbell most recently held the media director role at Maxus London, where he worked on the British Telecom and PepsiCo snacks accounts.

"It is a privilege to have the opportunity to work with Mindshare, and I look forward to making a difference by driving business results for the clients," he said.