Racheal Lee
May 23, 2012

Mindshare Singapore to handle media account for Allswell Trading

SINGAPORE - FMCG company Allswell Trading has appointed Mindshare Singapore for its media planning and buying services.

Leela Nair
Leela Nair

Mindshare took over the account on 1 April from Mandate Advertising, without a pitch.

Founded in 1985, Allswell Trading is an FMCG company with presence in Singapore, Malaysia, Brunei and Indonesia.

Leela Nair, managing director at Mindshare Singapore, said, “It is an honour and a privilege to be selected by Allswell, and we look forward to delivering original thinking and achieving great business results for them.”

Related Articles

Just Published

5 hours ago

Women to Watch 2024: Sue Lin Tan, Oliver+

A relentless innovator, Tan empowers others with pioneering solutions in AI, diversity, and sustainability at Oliver+.

5 hours ago

India's ad body changes influencer rules for health ...

The Advertising Standards Council of India updates influencer guidelines, draws the line between generic promotions and expert advice for health and finance content.

6 hours ago

Vaseline’s new skincare campaign shields gamers ...

64% are unaware of blue light’s risks for skin damage. Vaseline taps in Ogilvy Canada and Singapore for an innovative campaign launched in Thailand.

16 hours ago

WPP’s Mark Read on the new-biz pipeline, rebuilding ...

CEO asserts that more time in-office will make WPP a 'stronger company in five years' time'.