The show, House Husbands, will focus on a group of men looking to prove they are equally adept in the boardroom as well as in the family’s baby room.
The cast will compete in various parenting tasks for prizes. Partnerships with other sponsors and brands will be revealed early in 2010.
“House Husbands is the first of many exciting platforms to come, as part of our Invention manifesto. By inventing content platforms ourselves, we are reinventing the industry, to allow brands to gain competitive advantages,” said Sony Wong, leader of Mindshare Singapore.
“House Husbands marks the dawn of an agency which creates its own intellectual properties, through our open-source model as well as collaborations with media publishers. Our vision is to map out cohesive and integrated content experiences, particularly as more media becomes digital and interactive,” added Jimmy Lim, head of invention for Mindshare Singapore.
“This is significant because it provides clients with valuable access to ideas created by both media agency and media publisher. As both parties work hand in hand, we are able to help clients to reach out to a wider audience," said Nicole Yee, founder of CozyCot.
Mindshare Singapore’s M-Content platform was launched in September, as part of the WPP firm’s invention unit, and is the fourth specialised service released this year.
CozyCot, which features over 15,000 forum threads and more than a million posts to date, is a social shopping community that is centred around latest beauty and lifestyle products, services and trends for women.
The cast will compete in various parenting tasks for prizes. Partnerships with other sponsors and brands will be revealed early in 2010.
“House Husbands is the first of many exciting platforms to come, as part of our Invention manifesto. By inventing content platforms ourselves, we are reinventing the industry, to allow brands to gain competitive advantages,” said Sony Wong, leader of Mindshare Singapore.
“House Husbands marks the dawn of an agency which creates its own intellectual properties, through our open-source model as well as collaborations with media publishers. Our vision is to map out cohesive and integrated content experiences, particularly as more media becomes digital and interactive,” added Jimmy Lim, head of invention for Mindshare Singapore.
“This is significant because it provides clients with valuable access to ideas created by both media agency and media publisher. As both parties work hand in hand, we are able to help clients to reach out to a wider audience," said Nicole Yee, founder of CozyCot.
Mindshare Singapore’s M-Content platform was launched in September, as part of the WPP firm’s invention unit, and is the fourth specialised service released this year.
CozyCot, which features over 15,000 forum threads and more than a million posts to date, is a social shopping community that is centred around latest beauty and lifestyle products, services and trends for women.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)