Asiya Bakht
Aug 13, 2009

Mitchell & Partners resigns Hutchison 3

SYDNEY - Mitchell and Partners has announced today that it is resigning the Hutchison 3 account due to conflict with Optus.

Mitchell & Partners resigns Hutchison 3
Mitchell has handled media planning and buying for Hutchison for more than eight years.

Stuart Mitchell (pictured), CEO of Mitchell & Partners, said: "It's a great shame that we had to make this move. The telecommunications sector will be highly competitive in the period ahead and this decision was unavoidable. Hutchison has been a fantastic client over the years."

Recently agencies in Australia had expressed concerns on the reports of Mitchell winning Hutchinson as it handles Optus in the country. 

Hutchison Telecoms is a listed company which has a 50 per cent interest in Vodafone Hutchison Australia (VHA). In 2003, Hutchison introduced Australia's first 3G network.

In June this year, Hutchison and Vodafone merged their telecommunications business (3 and Vodafone Australia) in a 50-50 joint venture called Vodafone Hutchison Australia (VHA).
Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

1 day ago

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

1 day ago

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

1 day ago

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.