Mobile Marketing Association restructures regional management

As part of this shift, the roles and responsibilities of managing directors in these regions will expand to better address regional and local needs while fostering stronger member communities and MMA activities.

In addition to Paul Berney in EMEA, Rohit Dadwal (pictured) in APAC and Michael Becker will assume the role of managing director for North America.

The managing directors will report to the MMA’s interim CEO, Federico Pisani Massamormile, who said: “Each of the managing directors will assume financial management for their respective regions, enabling greater flexibility to achieve their business goals.”

“Asia-Pacific remains one of the strongest regions for mobile marketing, with mobile penetration higher than any other region. Therefore, it was essential for the MMA to operate regionally with a localized focused to empower our members to focus on growing a sustainable market,” added Dadwal.