Faaez Samadi
Oct 26, 2017

Moët Hennessy Diageo hires W Asia

Agency will handle communications strategy for key brands in Singapore.

Moët Hennessy Diageo hires W Asia

Moët Hennessy Diageo has retained communications agency W Asia for a long-term PR brief.

The agency will work closely with Moët Hennessy Diageo’s top brands to develop communications campaigns in Singapore. The remit includes labels such as Krug, Dom Pérignon, Moët & Chandon, Cloudy Bay, Belvedere and Glenmorangie.

“As an agency, wine and spirits have always been a core part of our business so it’s great to be bringing our experience and creativity to a group of fantastic brands,” said Annabel Fox, managing director of W Asia. 

The win expands W Asia’s lifestyle portfolio, which also includes Marc Jacobs Beauty, Ce La Vi and Princess Yachts.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Price-gouging in Aussie supermarkets: Where does ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.

4 hours ago

Gen AI will have a profound impact on agency ...

With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.

4 hours ago

Call for submissions: Do you want to be featured in ...

Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.

4 hours ago

Should Lunar New Year campaigns move past same-old ...

Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the region how brands can break the mould and explore new approaches this festive season.