Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Oct 26, 2023
Mouse Out: As Mickey's copyright expires in 2024, what will the brand do next?
From next year, Mickey Mouse the legendary rodent, will no longer be owned by Disney. With the chains of IP law beginning to unshackle, what does this mean for the future of the brand's beloved character?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
+(900+x+600+px)+(3).png&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
9 hours ago
Campaign announces agenda for debut of Campaign ...
Programme of editorial and partner events will run across the week of the festival in June.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
2 days ago
Southeast’s Asia’s top 50 brands 2025
After surveying 10,000+ consumers across Southeast Asia, Pureprofile and Campaign crown Samsung and Shopee as the top brands, joined by 48 others leading the region’s market.
2 days ago
Mindshare, EssenceMediacom China chiefs exit
Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.
2 days ago
Can’t find a clean public toilet? Buktupup to the ...
BuktuPup is a new microsite that helps travellers in rural Indonesia find clean, private restrooms hosted by locals—even in remote tourist spots.