In its first year of operation, the Universal Studios theme park decided to part ways with OMD earlier this month.
Sources have informed Campaign that Resorts World had approached several agencies following this break-up including some agencies from Group M as well as Dentsu. Zenith Optimedia were also believed to be involved in the final round with MPG.
According to sources, the theme park finally decided to go with MPG.
When contacted, a statement from RWS said, “Resorts World Sentosa announced that the integrated resort will be parting ways with OMD Singapore as its media agency. This was a business agreement reached by both parties."
It went on to say that Resorts World Sentosa would like to thank OMD Singapore for their services and wishes them all the best in their current and future endeavors.
The spokesperson from RWS said that they do not have more updates.
The account is estimated to be in the range of SG$ 30 to 40 million (approx US$23-30 million).
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