The WPP firm’s remit for the campaign will extend beyond above-the-line components to include community and grassroots outreach, digital engagement and public relations. MediaCom is charged with media planning and buying.
“With the Integrated Resorts soon to launch in Singapore, we’re delighted to be supporting this important cause. More than just awareness-driving, we have devised a big interaction idea that is designed to change behaviour, by encouraging those affected to seek help,” said Edward Pank, general manager for Bates 141 Singapore.
“With the Integrated Resorts soon to launch in Singapore, we’re delighted to be supporting this important cause. More than just awareness-driving, we have devised a big interaction idea that is designed to change behaviour, by encouraging those affected to seek help,” said Edward Pank, general manager for Bates 141 Singapore.
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