The appointment was made after a tender was put out in September. A total of 17 other agencies pitched for the account, which is understood to be worth around US$1.22 million.
An integrated campaign will launch in the first quarter next year.
“It's particularly pleasing to win this since we had a tight core team of dedicated people who really dove into this with personal passions,” said Steve Elrick, ECD at BBH Asia Pacific.
“We believe that the work bravely bought by the NEA will display such a strong, quirky Singapore voice that it will speak to all of Singapore in a very positive and inclusive way.”
BBH Asia Pacific previously worked with NEA in 2007 for the smoking ban campaign.
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