It is now ranked the most downloaded free app on HK's App Store.
"On 25 July alone, the company recorded almost 40,000 video streams from the iPhone app. The mobile potential is way out of our expectation," said Anthony Tsang, associate director at Next Media Webcast, the division in charge of VDONext.
The company is now gearing up for its Android app launch in August and iPad app in September.
VODNext's video site features in-house three to five minute videos on entertainment, cooking, parenting and funny videos with Chinese subtitles. Currently there are over 2,000 videos on the site.
Tsang said the mobile site and iPhone APP currently only offers banner ads to advertisers, but is aiming to include pre- or post-advertising in the video stream as part of its offering.
For more local breaking news from China, Hong Kong, Taiwan and Macau, go to en.campaignchina.com.
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