Staff Reporters
Dec 15, 2011

nydc launches Christmas campaign

SINGAPORE – Restaurant group nydc has launched a marketing campaign to celebrate the Christmas this year, through Briq Communications.

nydc has launched a Christmas marketing campaign
nydc has launched a Christmas marketing campaign

The story revolves around Santa’s mischievous elves spreading surprise gifts in the Christmas stockings attached to nydc’s festive log cakes.

Customers who purchase these log cakes can then key in the code numbers found on the stocking through nydc’s Facebook page. Lucky customers will be rewarded with a weekly surprise gift.

New customers can also redeem a festive gift voucher of 1-For-1 for its Christmas platter for two persons and its Christmas a la carte items, through the Facebook page.

Vivien Teo, general manager of marketing at SUTL Group, said the restaurant wants to make this Christmas celebration a special event for its existing and new customers through interesting and engaging communication platforms.

“We are using social media to engage our customers and fans, radio to extend our reach to commuters, ground activation with choirs in CBD areas and in our restaurants to create the festive mood, online shout outs, PR and eDMs.”

Jim Goh, CEO at Briq Communications, meanwhile commented, “Not only is the campaign engaging and rewarding, the specially created nydc scrumptious Christmas platters will bring plenty of smiles to you, your family and friends this festive season!”

Related Articles

Just Published

17 minutes ago

WPP takes total ownership of T&Pm

Holding company did not previously have entire ownership of The & Partnership, which merged with MSix & Partners to form T&Pm.

8 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

9 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

9 hours ago

The best Christmas ads of 2024 are here

A roundup of the best Christmas ads, brimming with creativity and festive cheer. This list is live and will be updated continuously, so check back often for the freshest holiday inspiration.