Developed and executed by Y&R, Carat and Posterscope, the agencies created five Mighty Savers mascots to interact with young commuters. The project involves turning the subway into a ‘concept train’ that will potentially reach up to 2 million people daily, according to SMRT Media.
The Mighty Savers service is designed to educate children on the value of money and saving at an early age. Aside from the subway promotion, the mascots inform people of free treats and activities in the OCBC Sunday Banking branches and ‘Mighty Savers Little Creators’ drawing programme.
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Credits:
Project OCBC Mighty Savers
Client OCBC Bank
Creative agency Y&R Singapore
Executive creative director Patrick Low
Media agencies Carat Media & Posterscope
Production Bus Ads
Exposure Outdoor
The Mighty Savers service is designed to educate children on the value of money and saving at an early age. Aside from the subway promotion, the mascots inform people of free treats and activities in the OCBC Sunday Banking branches and ‘Mighty Savers Little Creators’ drawing programme.
Credits:
Project OCBC Mighty Savers
Client OCBC Bank
Creative agency Y&R Singapore
Executive creative director Patrick Low
Media agencies Carat Media & Posterscope
Production Bus Ads
Exposure Outdoor
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