Ogilvy Malaysia makes senior appointments

Puyat was previously with OgilvyOne Philippines and is credited with building a successful CRM practice underpinned by a strong digital offer.  Puyat replaces Alex Lee who stepped down in 2008 after running the agency for three years. Selina Ang will continue as executive director of OgilvyOne Malaysia.

Zayn Khan (pictured), CEO of Ogilvy & Mather Malaysia said: "Digital CRM is the future, and I could not think of a better person than Elly to help take our OgilvyOne business into this exciting space."

Neelakantan takes over as the new managing director of OgilvyAction from Mike Busby, who has been promoted to bigger regional role looking after Asia-Pacific BAT business based out of Hong Kong. Neelakantan most recently managed BAT in North Asia and has run both OgilvyAction and Ogilvy Advertising offices in the region.

On Neelakantan's appointment Khan said: "We are fortunate to have Mahesh joining us at what is a pivotal time for OgilvyAction Kuala Lumpur."

Meanwhile, the agency has also appointed Arvind Srivastava as the new group planning director. Srivastava joins the agency from Ogilvy Delhi and has an impressive track record, not just in India but also in the region. He will work closely with Remona Ahmad, associate planning director at Ogilvy Malaysia.

In September last year Ogilvy & Mather Malaysia appointed Gavin Simpson as a group executive creative director, replacing Daniel Comar who moved to a new role as regional executive creative director of OgilvyAction.