Staff Reporters
Feb 22, 2012

Ogilvy & Mather gets Dirk Eschenbacher back as regional creative director

ASIA-PACIFIC - Dirk Eschenbacher is returning to Ogilvy as regional creative director after a five-year period that included a stint with TribalDDB Asia and his pursuit of a doctorate degree in Chinese arts and creativity.

Ogilvy & Mather gets Dirk Eschenbacher back as regional creative director

Based in Beijing, Eschenbacher will serve regional clients spanning greater China and the Asia-Pacific.

Eschenbacher announced his step back from advertising in May 2010; he studied at the Central Academy of Fine Arts in Beijing, focusing on Chinese creativity, design, and visual arts. Prior to joining TribalDDB as regional executive creative director in 2007, he served in the same role with OgilvyOne.

"We're delighted to welcome Dirk back into the Ogilvy family," Chris Reitermann, president of Ogilvy & Mather Advertising Asia-Pacific, said in a statement. Reitermann added that Eschenbacher's expertise in digital will be instrumental as the agency continues to "embed digital across the organization".

Source:
Campaign Asia

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