Brendan Inns, vice-president for brand communications at the Shangri-La, declined to comment but noted that an official statement would be made next week.
TBWA has been working on the Shangri-La account since 1998. However, in 2007 Euro RSCG network agency BETC Luxe was handed a three-year global branding project.
Ogilvy executives declined to comment.
TBWA has been working on the Shangri-La account since 1998. However, in 2007 Euro RSCG network agency BETC Luxe was handed a three-year global branding project.
Ogilvy executives declined to comment.
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