Ogilvy PR Australia appoints first-ever strategy, planning director

Scott will work across all Ogilvy PR Australia companies, including Howorth, Impact Employee Communications, Ogilvy PR Health, Parker & Partners and Pulse Communications.

With more than ten years' experience, she joins from Fishburn Hedges in the UK as account director leading campaigns for London 2012 and British Telecom.

Scott will relocate from London to Sydney after five years in the UK. In her new role, she will focus on campaign development for new and existing clients, servicing Ogilvy PR offices in Canberra and Melbourne. 

Speaking of her new role, Scott said, "Very few barriers still exist between traditional communication disciplines. Strategic planning is no longer a mysterious art form reserved for the 'paid-for' world."

Ogilvy PR’s CEO Kieran Moore said, “Strategic planning for clients is becoming increasingly important in the PR industry. Katherine has both the experience across multiple sectors and an outstanding track record of delivering outstanding work for some of the biggest UK brands and organisations. London’s loss is our gain – her insights, passion and personality will make a huge contribution to our teams and our work.”