OgilvyAction is one of the largest brand activation agencies globally, present in 61 countries. The agency’s expertise covers shopper, trade, experiential and promotional marketing.
The joint venture company in the Philippines will be led by Mae Dichupa, general manager, who returns to Ogilvy after seven years with the Nike organization in the Philippines, most recently as its country marketing manager.
John Goodman, president OgilvyAction Asia-Pacific, said there is “extensive growth potential” for brand activation in the Philippines.
“A+B Expedio’s expertise, network, and reputation will certainly strengthen our local OgilvyAction offering,” he said.
A+B Expedio managing partner Oman Tanchingco said joining forces with a global agency like Ogilvy is a logical step in its growth plan.
“We have grown our business by creating brand experiences and powering consumer engagements for our clients through over 11 years, and formalising our partnership with Ogilvy after all those years of working together promises a levelling up that can only benefit everyone,” he added.
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