OgilvyAction taps Iris board director as Singapore MD

SINGAPORE - Chris Martell, iris Nation Worldwide board director for Singapore and China, has been appointed managing director for OgilvyAction Singapore.

Chris Martell joins OgilvyAction from iris Nation
Chris Martell joins OgilvyAction from iris Nation

Martell replaces Jessica Davey who moves to London at the end of the month to take over new responsibilities at OgilvyAction in the UK. 

Martell will assume his managing director responsibilities with OgilvyAction Singapore from the beginning of April. Prior to joining OgilvyAction, Martell was a board director at iris Nation for three years, during this time he set up iris China, with Sony Ericsson as the founding client.

Commenting on the appointment John Goodman, regional president, OgilvyAction Asia-Pacific said Martell's hire is a reaction to increased interest from Singapore in terms of shopper marketing for the region. "Clients are taking the discipline more seriously, seeing it as a strategic issue rather just a tactical one. With the creation of regional shopper marketing roles (clientside) we see increased demand for this kind of work sourced out of Singapore, but for Southeast Asia or Asia Pacific."

He adds that shopper marketing is of huge interest to those Ogilvy Group clients with regional business decision makers based in Singapore, such as Unilever, Coca Cola and Nestle, and also to other clients looking for retail activation.

Prior to iris Nation, Martell held senior roles at Tequila Singapore, Focal Point Marketing Group and The Yellow Submarine.

 

Related Articles

Just Published

1 day ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

1 day ago

Agency Report Card 2024: Initiative

After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.

1 day ago

Global CEO of WPP Media’s Nexus departs

Bidon has been global chief executive at Nexus since April 2022.

1 day ago

Mark Read: 'People are happier when they’re in the ...

WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.