OMD China wins two media accounts: China Telecom and Kohler, from Starcom

OMD Beijing won China Telecom’s media account after a three-way competitive pitch in March. The company's 2011 monitored media spend was US$240 million (RMB 1.5 billion).

China Telecom conducts annual agency reviews according to its company policy. Starcom won the account just last year, from Carat.

The contract is effective in April, and OMD Beijing will lead overall media planning and traditional media buying.

In April 2011, Saatchi & Saatchi became China Telecom's creative AOR, tasked with handling a branding assignment for China Telecom's consumer brand Tianyi, and other service-specific creative campaigns, including Tianyi Broadband, Tianyi's brand-defining service.

Meanwhile OMD Shanghai has won Kohler's media account, which had 2011 monitored adspend worth US$44 million (RMB 275 million). The win also comes after a 3-way pitch with 4A agencies in March. OMD Shanghai will handle the media planning and buying, including TV, branded content, OOH and digital, but excluding magazines.

Kohler has 11 factories in China and enjoys bullish demand from upper-middle-income consumers for its high-end toilets, such as its Numi model, which boasts a remote control, leg-warming porcelain, a built-in stereo system and three bidet settings.