Chow came onboard this week and will report to Pauline Chu, MD of Carat HK. She filled the role left vacant by Pauline Ng who joined OMD HK as senior planning manager last week.
At OMD Hong Kong, Chow served a number of FMCG, banking and retail accounts including Johnson & Johnson, Richemont, Watson’s, Fortress and China Construction Bank Asia.
The agency is still in discussions with Chow over which accounts she will be focusing on at Carat.
Chow’s appointment news follows a series of new accounts wins for the agency, including Friso’s US$35 million media duties, the US$20 million Korean Tourism Organisation (KTO) pitch with HS Ad, and a US$2 million launch media project for Sky100.
OMD HK veteran Susanna Chow joins Carat HK
HONG KONG - Carat Hong Kong has hired Susanna Chow, previously business director of OMD Hong Kong for nine years, to a parallel role following a career break.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
40 Under 40 2024: Hajar Yusof, Naga DDB Tribal
Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.
Moo Deng says hands off unless you’ve washed up
Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.
The CMO's MO: Hyatt's APAC marketer on the power of ...
"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.
Trump’s victory isn’t just America’s crisis—it’s a ...
Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.