OMD India scoops media duties for Puma and Reliance Communications

The win follows a month-long pitch against Maxus and incumbent agency ZenithOptimedia. OMD is charged with the media business for Puma's entire brand portfolio in India.

Separately, OMD India has also won Reliance Communications, India’s largest private sector information and communications company. The pitch that lasted two months also included GroupM and incumbent agency Mudra Max.

OMD will be responsible for all media communications for the direct to home (DTH) and data services.

“While Puma is more about engagement and activation and below-the-line connections, the Reliance businesses operate in new, growing categories,” said Sohrabji.

Sanjay Behl, CEO at Reliance Big TV and group head for brand and marketing at Reliance Communications, said the company is working on a new business direction in partnership with OMD.