Derek Yip has 20 years' media buying experience spanning multi-national agencies, including 10 years with UM as buying director and blue-chip clients like Cathay Pacific, Wellcome and Coca Cola. He replaces Feli Tam and will work on enhancing OMD Hong Kong’s buying capabilities and service offers.
“It is with great pleasure that we announce these appointments. Dennis with his creative agency background will bring in fresh ideas and take the relationships with our client to a new level of excellence. Derek is a media buying veteran and his expertise and knowledge will sharpen our competitive edge and bring great results,” said Roid Sin, GM, OMD.
Earlier this month, Carat Hong Kong verteran Pauline Ng also joined OMD as senior planning manager.
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