Derek Yip has 20 years' media buying experience spanning multi-national agencies, including 10 years with UM as buying director and blue-chip clients like Cathay Pacific, Wellcome and Coca Cola. He replaces Feli Tam and will work on enhancing OMD Hong Kong’s buying capabilities and service offers.
“It is with great pleasure that we announce these appointments. Dennis with his creative agency background will bring in fresh ideas and take the relationships with our client to a new level of excellence. Derek is a media buying veteran and his expertise and knowledge will sharpen our competitive edge and bring great results,” said Roid Sin, GM, OMD.
Earlier this month, Carat Hong Kong verteran Pauline Ng also joined OMD as senior planning manager.
OMD makes key hires in Hong Kong
HONG KONG - OMD Hong Kong has appointed Dennis Ma as business director and Derek Yip as head of media buying.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
40 Under 40 2024: Hajar Yusof, Naga DDB Tribal
Hajar’s initiatives reflect her commitment to innovation, diversity, and leaving a lasting legacy in the industry.
Moo Deng says hands off unless you’ve washed up
Lifebuoy’s new campaign introduces a fresh face in hand hygiene, pairing AI with playful reminders to help keep those paws—er, hands—clean.
The CMO's MO: Hyatt's APAC marketer on the power of ...
"Focus means saying no to 100 good ideas and saying yes to the great ones." Hyatt’s Tammy Ng shares how lessons from Steve Jobs and James Dyson are guiding her approach to personalising guest experiences.
Trump’s victory isn’t just America’s crisis—it’s a ...
Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.