ONE, iStockphoto launch Zooppa contest to fight global poverty

Called the ‘ONE thing we agree on’, the contest will be hosted on Zooppa.com until the end of next month. Targeting creatives, the contest invites people to develop a video or print piece that showcases rivals uniting to fight issues such as poverty, famine and disease.

Participants are encouraged to "think outside the box and submit in-your-face, edgy, fun and/or funny briefs". Videos must three minutes or less in length.

In Asia, the global campaign has been communicated to iStockphoto’s existing database of creatives and marketers. A tiered media strategy is also being implemented to raise awareness of the contest through print and online media across the region and globally.

“The global movement dedicated to the fight against extreme poverty has brought together some strange bedfellows over the years,” said Jeff Davidoff, chief marketing officer at ONE, which was cofounded by U2 singer Bono. “This contest is a way to show that, when it comes to saving lives and making the world a better place, this is one thing that we can all agree on.”

The entries will be judged based on adherence to the spirit of the brief, creativity, production value and whether they are compelling and engaging. The winner will be announced during the annual SXSW music, film, and interactive conference in Austin, Texas, in March.

There will be 12 winners in total—six video winners and six print winners—sharing US$20,000 and 35,000 free credits from iStockphoto. They will also be featured at ONE’s live events, on its website and in social media.

The judging panel includes Tom Freston, board chairman of ONE and former CEO of Viacom and MTV Networks; Andrew Saunders, senior vice president of creative imagery and product development at Getty Images; as well as Davidoff.

ONE has more than 3 million supporters globally to fight extreme poverty and preventable disease, particularly in Africa. iStockphoto is a wholly owned subsidiary of Getty Images, while Seattle-based crowdsourcing platform Zooppa has 200,000 members around the world.

As part of an exclusive sponsorship, iStockphoto will provide the first 500 participants with free credits to license high-quality imagery, footage and audio from iStockphoto for use in their “ONE thing we agree on” submissions.

“We’re proud to take part in the ‘ONE thing we agree on’ campaign because we are committed to elevating creative minds,” said Rebecca Rockafellar, senior VP of e-commerce at Getty Images and general manager of iStockphoto. “This competition allows the iStockphoto community to dig deep and create something engaging for an incredible cause.”