Lecia Bushak
Jun 23, 2023

Getty Images, Hiki unveil #AutisticOutLoud effort, celebrate neurodiversity

#AutisticOutLoud brings together photos and videos from autistic content creators, aiming to bring authenticity and representation to the media world.

A photo from Getty Images’ #AutismOutLoud collection. Photo: Getty Images
A photo from Getty Images’ #AutismOutLoud collection. Photo: Getty Images

Getty Images and dating app Hiki recently collaborated on the #AutisticOutLoud campaign to boost representation of people with autism.

The #AutisticOutLoud effort consists of images and photos, created by autistic artists, that feature an authentic portrayal of people with autism. The campaign’s central goal is to “shift the narrative of what it means to be autistic.”

The images — some involving self-portraits, portraits with pets, or pictures with loved ones — are housed in Getty Images’ Disability Collection as well as Unsplash.

“The autistic community is not a monolith,” Jamil Karriem, founder and CEO of Hiki, said in a statement. “Yet in media and entertainment, they’re often infantilized or stereotyped as savants with a voice that typically centers the experience of white males.”

Hiki is a dating and friendship app designed specifically for people with autism. Karriem noted that the goal of #AutisticOutLoud is for the autistic community to be “seen for all of their tremendous differences and nuances as unique individuals.”

While about one in 36 children are diagnosed with autism spectrum disorder, according to the Centers for Disease Control and Prevention, an even greater fraction of the general population is considered neurodivergent. Still, there is a lack of media that authentically reaches and represents people who are neurodivergent.

“Working in media and as someone who is autistic, I was tired of seeing the regressive, disempowering images of autistic folks in mass media that are at odds with the community I know — one that is highly expansive and creative,” Rachel Lowenstein, an #AutisticOutLoud content creator, said in a statement.

She added that she’s proud of the project as an opportunity for the industry to “reshape media” and be more representative of a community that has “long been spoken over.”

Just this year, there have been a few campaigns rolled out that have similar goals to #AutisticOutLoud. 

In April, Samsung launched an app that reduces noise as a form of “sound airbag,” designed for people with autism.

Also this spring, the Autism Transit Project expanded to four additional cities after originating in New York City. The Autism Transit Project has children with autism record public service announcements that are heard on trains and platforms.

Lauren Melissa Elizey, another content creator with #AutisticOutLoud, noted that “autistic folks are diverse in every way” and said she feels joy by participating in the collaborative effort to diversify autistic representation.

 

Source:
MM&M

Related Articles

Just Published

12 hours ago

TBWA’s newly appointed chief AI officer on why 'AI ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech and creativity gap to drive sharper brand outcomes.

14 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

15 hours ago

40 Under 40 2025: Open for nominations

The 13th edition of 40 Under 40 will celebrate the brightest stars in APAC marketing and advertising firmament—the early bird deadline is June 9.

15 hours ago

Agency Report Card 2024: Cheil Worldwide

The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.