Racheal Lee
Aug 26, 2011

Only relevant content will influence online users: digital industry

SINGAPORE – Online advertising must be relevant to internet users in order to influence them, industry players have warned.

A recent survey by Nielsen showed that three-quarters of consumers in Southeast Asia are highly influenced by online ads on social media sites

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

14 hours ago

PR Awards Asia-Pacific 2025: Winners announced

The PR Awards Asia-Pacific celebrated its 24th edition with a lively ceremony in Hong Kong. Check out the complete list of winners here.

22 hours ago

How AIA is changing behavior through communication

AIA Group CMO Stuart Spencer discusses how the insurer is changing perceptions about what it means to be healthy, and about its own industry in the process.

1 day ago

2025 Cannes Contenders: Bear Meets Eagle On Fire’s ...

The Aussie studio's creative directors Cass Jam and Mark Carbone reveal their top campaigns that combine wit, practicality, and cinematic flair ahead of Cannes Lions 2025.

1 day ago

A new agency business model for the post-gen AI ...

In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests agency profitability lies in creative consulting.