News
Racheal Lee
Aug 26, 2011

Only relevant content will influence online users: digital industry

SINGAPORE – Online advertising must be relevant to internet users in order to influence them, industry players have warned.

A recent survey by Nielsen showed that three-quarters of consumers in Southeast Asia are highly influenced by online ads on social media sites

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Former Dentsu APAC heads launch regional B2B marketing agency

2 Former Dentsu APAC heads launch regional B2B marketing agency

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

3 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

Too old for the party, too young to leave—the paradox of middle age in advertising

4 Too old for the party, too young to leave—the paradox of middle age in advertising

Hari Raya 2025: The APAC campaigns you need to see

5 Celebrate Hari Raya with these heartfelt and creative campaigns

Thai influencer walks out of KFC ad mid-set

6 Thai influencer walks out of KFC ad mid-set

VML & Ogilvy Japan names co-CEOs

7 VML & Ogilvy Japan names co-CEOs

Publicis scoops Coca-Cola media in North America

8 Publicis scoops Coca-Cola media in North America

Why so many are leaving adland to embark on 'solopreneurship'

9 Why so many are leaving adland to embark on 'solopreneurship'

US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal

10 US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal

Related Articles

Media Contacts' Dinesh Sandhu resigns to join Hakuhodo
Aug 16, 2012
Racheal Lee

Media Contacts' Dinesh Sandhu resigns to join Hakuhodo

Bala Pomaleh succeeds Roy Tan as Carat Malaysia CEO
Jun 15, 2012
Staff Reporters

Bala Pomaleh succeeds Roy Tan as Carat Malaysia CEO

Media Contacts to revamp Naza's corporate website
Aug 26, 2011
Staff Reporters

Media Contacts to revamp Naza's corporate website

Tencent’s online advertising bounces back despite quarterly revenue missing estimates
Aug 17, 2023
Minnie Wang

Tencent’s online advertising bounces back despite ...

Just Published

Women to Watch 2024: Lulu Raghavan, Landor
4 hours ago
Staff Reporters

Women to Watch 2024: Lulu Raghavan, Landor

With a firm grip on operations, leadership, and client management, Raghavan has risen through the ranks from junior manager to president of Landor APAC—the first female and first person of Indian origin to achieve this.

Move and win roundup: Week of March 31, 2025
5 hours ago
Staff Reporters

Move and win roundup: Week of March 31, 2025

Kickstart your week with people moves from Clemenger, Edelman APAC and Buzzlab.

Why traditional branding still matters in Singapore's marketing landscape
6 hours ago
Mark Pointer

Why traditional branding still matters in Singapore'...

While digital marketing continues to dominate, traditional branding techniques remain indispensable for marketers in the Lion City, says Mark Pointer, CEO of Superbrands Singapore.

'Asia isn’t just part of the story—it is the story': WSJ’s Deborah Ball on why global news attention is shifting east
6 hours ago
Rahat Kapur

'Asia isn’t just part of the story—it is the ...

A year after taking the helm, The Wall Street Journal Asia's editor unpacks the newsroom’s strategic reboot—from a strengthened team in Singapore to a renewed focus on fast, analytical, and irreplaceable journalism.