Paul Gibbins appointed MD of Mindshare Hong Kong

He replaces Melanie Lo, who was promoted to MD of GroupM Hong Kong in August.

Gibbins moves from Thailand, where he has been with Mindshare since 2002 and leading the agency’s operations in the market since 2010.

In his new role, he will be tasked with growing Mindshare’s talent and adapting its globally developed tools, data and technology platforms to the Hong Kong market in an effort to drive innovation and create a more integrated and ROI-focused approach.

Meanwhile, Nilufar Fowler, who has been managing partner of Mindshare’s largest client (Unilever) in Thailand for the past two years, will take on the MD role at Mindshare Thailand.

She said the agency will continue to focus on driving innovation and technology for clients.

Ashutosh Srivastava, CEO of Mindshare Worldwide Emerging Markets said: “Being able to fill both of these positions from within our own network is even more satisfying, and a testament to the group’s talent strategy, especially in leadership development.”