Paul Gibbins to leave Mindshare Thailand after 10 years with agency

Gibbins will begin his new role in Hong Kong in January. He will replace Melanie Lo, who was promoted to MD of GroupM Hong Kong earlier this year.

Nilufar Fowler will now take on the MD role for Mindshare Thailand.

Gibbins has been with Mindshare Thailand since 2002 and has led the agency’s operations in the market since 2010.

In his new role, he will be tasked with growing Mindshare’s talent as well as adapting its globally developed tools, data and technology platforms to the Hong Kong market in an effort to drive innovation, and create a more integrated and an RoI-focused approach.

Meanwhile, Fowler, who has been managing partner of Mindshare’s largest client (Unilever) in Thailand for the past two years, will take on the MD role at Mindshare Thailand.

She said the agency will continue to focus on driving innovation and technology for clients.

Ashutosh Srivastava, CEO, Mindshare Worldwide emerging markets, said, “Being able to fill both of these positions from within our own network is ... testament to the group’s talent strategy, especially in leadership development.”