PHD China promotes Aaron Wild and Lars Bjørge

Effective immediately, Wild has been elevated to managing director of PHD Shanghai from general manager, while Lars Bjørge is now head of digital strategy of PHD China from the position of digital strategy director.

Wild has more than 20 years of experience in the media industry working across markets like Australia, China and the Middle East. He joined PHD in 2010 following the agency's Unilever win. His promotion will see him continue to lead the Unilever account.

Bjørge has held a number of senior positions at Omnicom agencies in Norway including Proximity BBDO and Tribal DDB where he led their Norwegian operations, before joining PHD in 2011. In his new role, he will champion PHD’s digital products and initiatives.

Both will report to Mark Heap, CEO of PHD China.