The energy drinks company is known for its sleek marketing targeted at young, urban professionals through various sports and entertainment based advertising campaigns.
The win follows a month long competitive pitch process led by PHD Philippines CEO Hermie De Leon.
According to sources, 7AD, DDB Touch and Lube were involved in the race.
Said Vanessa Villariza, Red Bull’s marketing manager, "Hermie knew the value of building sincere relationships on top of creative thinking to win the Red Bull account. PHD went above and beyond the call of duty to resolve the issues that challenged the Red Bull brand in the Philippines, showing their sincerity in building a close relationship with the Red Bull marketing team."
Responding to the win, Me-An Bernardo, general manager of PHD Philippines, said, “I am extremely proud of the efforts of the whole team at PHD in winning the Red Bull media business. Red Bull is a well-loved brand in this part of the world and the team is delighted to be working on this dynamic and popular brand.”
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