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Launch follows ugly scenes in Sofia this week, where players were subjected to racist abuse.
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Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.
With a foot in both tradition and transformation, Neo is reimagining what Singapore’s most beloved supermarket means to the next generation of shoppers.
These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a purchase brings.
Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” hosted by AIA at the Cannes Lions International Festival of Creativity (Cannes Lions).