Jason Wincuinas
Mar 11, 2014

Project: WorldWide adds Kunal Roy to APAC team

SINGAPORE - Following on its February announcement of expanding shopper marketing efforts in Asia, independent agency, Project: Worldwide, is putting Kunal Roy on the job as strategy and planning director, effective immediately.

Kunal Roy
Kunal Roy

Commenting on his move from Saatchi & Saatchi X, where he was the regional strategy and creative planning director Asia Pacific for the past year, Roy said “I feel that Project: WorldWide is 'future-ready', and I want to be a part of that.” The agency is a network of wholly owned, independent offices that work together for global clients. Its philosophy is to build on consumer experience rather than just exposure. Roy’s creative and strategic backgrounds in agencies across Asia fit into that aim.

"Roy Kunal brings a unique and well-rounded perspective to our growing Shopper Marketing group in APAC,” said Mike Amour, the company’s Asia Pacific, CEO. “His track record in innovation and ability to work within situations that require high levels of collaboration make him an ideal addition.”

Roy will report to Michael Tan, who joined the agency as managing director of shopper marketing in February.

Speaking further on the firm’s APAC strategy Amour explained that Roy is the second pillar in a wider regional strategy. The firm started its shopper marketing division about a year ago in the US under the brand name, Shoptology. Whether that name will extend to Asia remains to be seen but he made clear that the company is committed to shopper marketing in Asia.

“We will be bringing digital, data and social into the physical store experience,” Amour said. He also highlighted that while China is the agency’s fastest growing market, Tan and Roy’s roles are regional, and Project: Worldwide would move to build the core team around them. As far as future growth the company is still looking at both organic and acquisition options.

Tan, who also came from Saatchi & Saatchi X, said he believes Roy is “an innovative, creative thinker, with a passion and determination to push the proverbial needle in business".

In his role at Project: WorldWide, Roy will lead insights and strategy from Guangzhou, China, as well as oversee execution for clients, collaborating with retailers and partner agencies.

Before working at Saatchi & Saatchi X Roy also had stints with Ogilvy Worldwide in India, and BBDO and TBWA in Sri Lanka. He’s won both effectiveness and creative awards while working on a range of multinational brand accounts including IBM, Coca-Cola, Dove, Gillette, Levi's, Fonterra, UNICEF, Visa, Honda, and Standard Chartered.

 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Southeast’s Asia’s top 50 brands 2025

After surveying 10,000+ consumers across Southeast Asia, Pureprofile and Campaign crown Samsung and Shopee as the top brands, joined by 48 others leading the region’s market.

1 day ago

Mindshare, EssenceMediacom China chiefs exit

Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.

1 day ago

Can’t find a clean public toilet? Buktupup to the ...

BuktuPup is a new microsite that helps travellers in rural Indonesia find clean, private restrooms hosted by locals—even in remote tourist spots.

2 days ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.