CBID is an online portal jointly set up by the Hong Kong Economic Journal in Hong Kong and Caijing Magazine in Beijing.
The service, which offers news, analysis and an in-depth research reports daily, is subscription-based.
Publicis Hong Kong together with media partner Starcom are responsible for the online-driven launch campaign, which will run globally, geo-targeted to key financial centres in the US, Europe and Asia.
Publicis Hong Kong has also created the branding and visual identity for CBID.
"Being selected by CBID for this launch continues to demonstrate our strengths in driving global brand development from our Publicis Hong Kong office. We are very pleased to win this remit and to be working with CBID as it combines Publicis Hong Kong's strengths in global brand strategy, international creative and digital communications strategies," says Laurie Kwong, CEO of Publicis Greater China.
Publicis Hong Kong has seen a strong wave of new business wins recently, including SCMP's Classified Post branding and new product campaigns for City of Dreams online and PayPal.
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