Anita Davis
May 19, 2010

Qatar Airways appoints SinoTech Group for digital branding in China

BEIJING - Qatar Airways has tasked digital marketing firm SinoTech Group with building its brand and managing its online marketing promotions across China.

Qatar Airways
Qatar Airways
SinoTech Group additionally looks to drive the airline’s online bookings and promote destinations from the Qatar Airways’ flight network.

Over the past five years, the Doha-based airline has expanded to operate 23 flights a week out of China – from Beijing, Shanghai, Guangzhou and Hong Kong – and nearly 90 destinations across Asia, the Middle East, Africa, Europe and North America.

Of the appointment, Qatar Airways’ manager of Greater China Woo Yew Seong, said: “We are committed to the Chinese market and have taken a strategic decision to invest a greater proportion of our marketing resources into the digital spectrum.”

The news comes a day after SinoTech Group announced that Paul McNeill, former CEO of MPG Greater China, has joined the company as vice-president of alliances and partnerships.

McNeill has been in Asia-Pacific’s marketing industry for 13 years in executive roles at MPG and Carat, and was additionally founder of XS-Media.

In June 2009, Havas Media named former Carat China CEO Thomas Wong as its CEO in Greater China to replace McNeill, who reportedly left the agency to "pursue his interests in studying international policy”.

Source:
Campaign China

Related Articles

Just Published

14 hours ago

Nearly 70% of bias incidents in AI LLMs occur in ...

The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.

14 hours ago

How Knorr used retail media to drive conversions

CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.

15 hours ago

40 Under 40 2024: Thanzyl Thajudeen, Mark and Comm

A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.

15 hours ago

Meta begins firing ‘lowest performing’ staff

Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.