Staff Reporters
Feb 14, 2018

Reed Travel Exhibitions launches LGBTQ+ event

Inaugural event will discuss contradictions within the Asian market ahead of Gay Games in Hong Kong.

Reed Travel Exhibitions launches LGBTQ+ event

The largest international B2B event dedicated to LGBTQ+ travel and leisure, PROUD Experiences, is set to take place in London’s Saatchi Gallery from June 6-8.

Organised by Reed Travel Exhibitions, the two-day event will bring together buyers and suppliers of travel experiences through a pre-scheduled appointment system.

Show director, Gareth Baguley, said the LGBTQ+ tourism and travel industry is finally getting the attention it deserves.

“PROUD Experiences will bring out the issues, opportunities, solutions and debate that surrounds this demanding sector. We hope this show will break down the barriers that sometimes make it difficult to ask all those important questions about LGBTQ+ travel."

A number of major travel brands are set to take part, including AVRA Tours, Belmond, Conrad and Waldorf Astoria Hotels and Resorts, InterContinental Hotels & Resorts, One Fine Stay, and Small Luxury Hotels of the World.

A series of workshops, presentations and debates will also examine the challenges same-sex couples, bisexual and transgender travellers face while on the road. Led by some of the industry’s leading voices and representatives of the LGBTQ+ travel community, all sessions will be open to buyers and suppliers throughout the event. 

The event will seek to address the following themes:

  • Contradictions within the Asian LGBTQ+ market, particularly in the lead-up to the 2020 Gay Games in Hong Kong
  • How to service the LGTBQ customer with insights from travel brands that have excelled in this area
  • Lessons on marketing to LGTBQ customers from brands outside of the travel industry
  • Emerging markets and new travel products aimed at transgender travellers.

Baguley added: “By bringing the world’s biggest tourism brands, destinations, products and services together with highly qualified buyers from the biggest source markets around the world — not only do we plan to provide an environment to do great business but to help this burgeoning industry mature even future.”

Source:
Campaign Asia

Related Articles

Just Published

14 minutes ago

WPP strengthens Indian roots with new Chennai campus

This is the company’s third campus in the country, after Mumbai and Gurgaon, with plans to add similar facilities in Bangalore and Coimbatore over the coming years.

10 hours ago

Havas warns of ‘reputational’ risk from fossil-fuel ...

The Vivendi-owned agency group made the disclosure in its stock market prospectus.

10 hours ago

MediaSense buys R3 as it eyes global client ...

Combined business will work for brands who spend more than $60 billion on marketing and media investment.

17 hours ago

40 Under 40 2024: Hai Anh Vu, Publicis Media

Vu’s rapid and assured changes upon joining Publicis resulted in positive transformation across business and talent in just two years.