Staff Reporters
Sep 26, 2012

Rei Inamoto to head AKQA's New York office

NEW YORK - AKQA has appointed Rei Inamoto to helm its New York office in addition to his role as chief creative officer overseeing AKQA's work in Asia and the US.

Rei Inamoto
Rei Inamoto

In his new role, Inamoto will oversee all departments, including creative, technology, strategy and client services. 

Commenting on the appointment, Ajaz Ahmed, CEO of AKQA said,"Rei has proved his capability of stimulating healthy change and progress, while preserving the enduring core values of our company."

Inamoto helped launch AKQA in New York in 2004 and later transferred to the San Francisco office, where he oversaw the growth and output of a 100-person creative department that won widespread acclaim and recognition. Two years ago, Inamoto returned to New York, where he has been instrumental in building new client relationships and making key hires, according to the agency.

He has served as a judge and jury president at global creative festivals such as Cannes Lions, Eurobest, Spikes and on 13 November will be inducted into the American Advertising Federation’s Advertising Hall of Achievement.

Inamoto said he's keen to expand his role beyond creative leadership at AKQA to one that includes business leadership. "My goal is to design an organisation in NYC that creates ideas celebrated globally, increasing our connection with clients, growing relationships with world-class firms that share our spirit," he said.

Inamoto spoke last week at Spikes Asia 2012: See "AKQA CCO outlines five-step plan for advertising evolution"

 

Source:
Campaign Asia

Related Articles

Just Published

16 hours ago

How to put creativity back into media buying

RedTrack’s Vladyslav Zhovtenko examines the impact of context-switching, yet at the same time why marketers shouldn’t automate everything.

16 hours ago

Creative Minds: Fachrul Rizal considers advertising ...

Having passed up a career crafting culinary masterpieces, Dentsu Creative Indonesia’s Fachrul Rizal brings the rigour of a Michelin-obsessed chef to advertising and creativity.

17 hours ago

Take a peak: How marketers can turn digital noise ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.

17 hours ago

A sweet KitKat break-time signal for Manila businesses

In a twist on its classic image, KitKat Philippines has launched a campaign that transforms its iconic chocolate bar into a practical break-time signal for small business owners in Metro Manila.