RMG name to be dropped in merger with JWT

The plans, which were finalised at a global board meeting last week, will see the global direct marketing brand RMG disappear. The network is now looking to make acquisitions in the digital space. 

According to sources in Asia-Pacific, the implications of the merger in this region have not been finalised. JWT works with two digital brands, XM Asia and RMG Connect. Earlier this year Paul Soon was promoted to head both brands across the region.

Under the new structure, the two companies will have the same P&L, with regional offices reporting to a combined global management. 

David Eastman, JWT’s worldwide director of digital, said: “For JWT, this move is about unification. It’s about thinking and delivering as one organisation across channels and markets.


The restructure has led to the departure of several senior RMG staff.” 

Tim Hipperson, the chief executive in London, is the latest to go, after the global CEO, Philip Greenfield, and Mark Miller, the North American CEO.