Anita Davis
Sep 1, 2009

Ruder Finn appoints Mai Tran as EVP of Asian health care practice

BEIJING - Managing director of Ruder Finn France Mai Tran (pictured) will relocate to Beijing to assume the role of executive vice-president of the public relations agency's health and wellness practice, overseeing operations across Asia-Pacific.

Ruder Finn appoints Mai Tran as EVP of Asian health care practice
Tran has been at Ruder Finn since 2001, when she joined as client director before being promoted to the Paris office’s managing director in 2003, by which time she was overseeing a team of 15 health care consultants.

She has been in the communications industry for more than 20 years, including a stint of five years spent in China, where she was managing director of the Chinese branch of PR International.

Tran is additionally a trained pharmacist and claims communications expertise in the areas of oncology, virology, obesity, endocrinology and cardiovascular, working with clients including Sanofi-Aventis and Bristol-Myers Squibb on Plavix.

Recently, Tran helped to launch Novartis’ hypertension treatments; worked with Roche on its diabetes BMS/AZ medications; and helped launch of two AIDS drugs for Tibotec and Janssen-Cilag.

The hire reflects the growing importance of the health care industry in Asia, said Jean Michel Dumont, chairman of Ruder Finn Asia, adding: “Asia’s health sector has been on a continuous growth path for several years and it’s an exciting place to be and full of opportunities”.

Ruder Finn’s key health care clients worldwide include Novartis, Astellas Pharma, AstraZeneca, Mead Johnson, Roche, Wyeth, Sandoz and Schering Plough Pharmaceuticals.

Source:
Campaign China

Related Articles

Just Published

1 hour ago

40 Under 40 2024: Tala Booker, Via

What does it take to build a global communications agency in a year? Ask Tala Booker, the former HSBC executive who's rewriting the rules.

3 hours ago

Majority of marketers are unprepared to combat ...

A report from Forrester highlights the risks that companies face from deepfakes, as well as the current inadequate state of preparation to combat the problem.

3 hours ago

The unbearable cost of truth

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.

3 hours ago

Amazon, Google among platforms under fire for ads ...

Following an Adalytics report linking ads from big tech to websites hosting child sexual abuse material, US Senators demand accountability. Advertising expert Arielle Garcia asks the damning question: "How much child sexual abuse is enough for them to take action?"