Staff Reporters
Oct 7, 2011

‘Running Monks’ film promotes Nike tie-up with Japanese fashion brand Undercover

TOKYO – Nike has launched a short film shot in Kyoto to promote its tie-up with Japanese fashion label Undercover.

The film is shot in the historic city of Kyoto
The film is shot in the historic city of Kyoto

Entitled ‘Running Monks’, the film follows three runners against the backdrop of a 13th Century Buddhist temple, ancient Shinto shrines and Kyoto woodland.

The launch of the Nike x Undercover ‘Gyakusou’ performance clothing range marks Nike’s third collaboration with the Undercover brand, which was founded by the designer Jun Takahashi.

The clothing line incorporates traditional Japanese design elements with high performance sports functionality. It will launch later this month. The film was created by art director Tetsuya Nagato and photographer Katsuhide Morimoto in conjunction with Takahashi.

 

Source:
Campaign Asia

Related Articles

Just Published

9 hours ago

TikTok launches Messaging Ads in Asia Pacific

TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.

9 hours ago

Creative Minds: Ya Wen believes creativity can ...

Get to know the visual designer at Tomato Interactive who approaches creativity beyond the next bright and shiny thing.

10 hours ago

Creatives pick 2024 work they admire—and are jealous of

Creatives reveal their standout campaigns of 2024 that ignited both admiration and envy, and the lessons these works offer about branding, storytelling, and audience engagement.

10 hours ago

The shocking things you can now say on Meta's platforms

As per the new policy, it is now okay to call gay and trans people ‘mentally ill’ and refer to women as ‘household objects’ on Facebook and Instagram.