Staff Reporters
Oct 7, 2011

‘Running Monks’ film promotes Nike tie-up with Japanese fashion brand Undercover

TOKYO – Nike has launched a short film shot in Kyoto to promote its tie-up with Japanese fashion label Undercover.

The film is shot in the historic city of Kyoto
The film is shot in the historic city of Kyoto

Entitled ‘Running Monks’, the film follows three runners against the backdrop of a 13th Century Buddhist temple, ancient Shinto shrines and Kyoto woodland.

The launch of the Nike x Undercover ‘Gyakusou’ performance clothing range marks Nike’s third collaboration with the Undercover brand, which was founded by the designer Jun Takahashi.

The clothing line incorporates traditional Japanese design elements with high performance sports functionality. It will launch later this month. The film was created by art director Tetsuya Nagato and photographer Katsuhide Morimoto in conjunction with Takahashi.

 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Nespresso brings snowman and David Beckham together ...

Campaign produced by company co-founded by Beckham.

2 hours ago

Three-quarters of brands eye agency payment ...

New WFA report finds brands want better alignment with business results and greater transparency.

16 hours ago

Dentsu Q3 2024 earnings: Japan's growth contrasts ...

Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.

20 hours ago

To the junior creative in the industry: 'It's okay ...

An agency CEO responds to a junior creative's heartbreaking confession, offering practical advice and a much-needed dose of empathy.